Bak-Office is Daniela Bak's graphic design studio.
Daniela was born in Italy, and grew up in Rome, New-York, Tel-Aviv and Paris, where she graduated from the prestigious Ecole Superieure d'Arts Graphiques (ESAG) winning the first prize.
Daniela began her professional life doing television graphics, designing title sequences and directing videos.
She later switched to graphic design for print, and specialized in newspaper and magazine design. After redesigning the leading woman's consumer magazine J'économise, she was offered the position of Art Director, which she accepted, art directing the following twelve monthly issues.
She is fluent in English French, Hebrew and Italian.
Daniela teaches a course in "Visual Communication"at the Sorbonne University.
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Daniela's favorite design quotes :
"No shortcuts today; I’m in a hurry."
"Any darn fool can make something complex; it takes a genius to make something simple."
"You know you have achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away."
Antoine de Saint-Exupery
"Design is not just what it looks like and feels like. Design is how it works."
"When your work speaks for itself, don’t interrupt."
Henry J. Kaiser
"Questions about whether design is necessary or affordable are quite beside the point: design is inevitable."
"If I have a thousand ideas and only one turns out to be good I am satisfied."
"We do not see things as they are; we see things as we are."
"Just because nobody complains doesn’t mean all parachutes are perfect."
"The greatest challenge to any thinker is stating the problem in a way that will allow a solution."
"Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion."
"The details are not the details. They make the design."
"Good / fast / cheap : choose two."