Magazine covers for the future
inedi is a market research company.
The Inedi logo was designed to look like a geometric pattern, a mark intended for scanning. It plays "hide and seek" with the viewer. It is almost illegible, yet, if looked at with attention, can be read, thus corresponding to the company's activity.
In french, inedi means 'never seen before' (when spelled with a 't' at the end...).
In order to announce the existence of the network, Paris-Librairies called the parisians to "unplug" on march 23, 2013. On that day, a press conference was held at the Paris Book Fair, publicly announcing the network's existence.
Design of Paris-Librairies' website. Parisians can order their book online and have it delivered to their closest neighborhood bookstore. The website's logo is a variation of the basic logo.
Invitation to the Press Conference at the Paris Book Fair.
Brochure presenting the Paris-Librairies network and its actions.
T-shirts worn by the activists who distributed flyers in the whole Paris area, calling to "unplug" on March 23.
Stickers idnetifying the bookstores which are members of the Paris-Librairies network.
Back of the brochure presenting the Paris-Librairies association. A symbolic layout of "the world's largest bookstore" has every Paris quarter representing a bookstore department - fiction, poetry, law, history, cookbooks, etc...
Facebook page banner for Paris-Librairies.
(Agency : Rampazzo & Associés)
Six posters for the launching of Paris-Librairies, the association of about 60 independent parisian bookstores, calling to "unplug" on march 23 from the internet booksellers who menace the existence of the neighborhood bookstores. (Agency : Rampazzo & Associés)